The AI Media Buyer for B2B Teams

Double your pipeline from the same ad spend, automatically

Addie handles bids, targeting, and waste cleanup across your LinkedIn and Google campaigns, optimizing for what actually becomes pipeline, 24/7. All you do is connect your ad accounts.

Start a free trial See what Addie can do
Jasper AI60%
Cytora51%
Gem46%
Cognite60%
Spot AI47%
Lower cost per result
Cloudwatch Ad Account
20 active campaigns
Optimization in progressLive
Adjusting bids…

Google and LinkedIn don’t understand your business.

Addie does.

Addie understands your:
Ideal customer profile Ideal personas CRM outcomes Campaign-specific goals Real-time performance On-site activity

LinkedIn and Google optimize for what they can measure: clicks and form fills.

Every day they make thousands of decisions in pursuit of those goals, but what you actually need — pipeline — is completely invisible to them.

Addie knows your ICP, your product, and what real pipeline looks like in your CRM, and runs your campaigns to get more of it.

You keep running the strategy. Let Addie manage the algorithms.
Addie understands your:
Ideal customer profile Ideal personas CRM outcomes Campaign-specific goals Real-time performance On-site activity

Leave it to Addie.
Here’s what’ll get fixed, automatically:

Spend only on your actual ICP

Addie checks every impression and search term to make sure your ad-spend is only being used to reach potential customers.

Even after you apply dozens of filters to build an audience, LinkedIn will still target many people who are not a fit. Companies are often miscategorized, people have unclear job titles, and a big chunk of your budget is ultimately wasted despite your best efforts. Addie checks every impression one by one and ensures your ad spend only goes to who you actually intended.

Google explores an endless stream of search terms on your behalf, and plenty of them are only loosely related to what you sell, typed by people nowhere near your ICP. Addie makes sure these poor-fit searchers get blocked before they eat a significant portion of your budget.

Who your ads reach
Without AddieWith Addie
Non-ICPICP

Pay the best price for every click

Addie ensures you pay the best price to win the right impressions for your business, not more.

LinkedIn’s default settings pay whatever it takes to win the next ad auction, burning through your budget quickly on overpriced clicks. Addie’s intelligent bidding adjusts as prices move, so you pay the best price available to reach your audience.

Google chases clicks based on how likely someone is to fill out a form, but not all form fills are equally valuable. Addie trains Google to prioritize those that will become pipeline, so you win more searches from real buyers and fewer from unqualified tire-kickers.

Cost per click
Without AddieWith Addie
What you pay per clickAmount required to win each click

Reach accounts who will actually buy

Addie puts your budget behind the searches and accounts that turn into pipeline.

LinkedIn often shows your ads to a small portion of your audience over and over again, saturating them completely while most of your audience is never reached at all. Addie spreads delivery across your entire audience, so you’re already there when an account comes into market.

Addie manages keywords and search terms based on the quality of conversions they’re generating, not just the quantity of clicks and form fills. Many poor-performing terms look good at the surface, but are bleeding budget underneath. Addie makes sure they get cut, and concentrates your ad spend on terms generating real pipeline.

Impression distribution
Without AddieWith Addie
Not in marketIn market

Pricing

Try Addie for free, then stick around for a fraction of what you’ll get back in return.

Trial

Free

Try Addie and see the results before you commit to anything. Addie requires no changes to your existing strategy and will simply improve what you already have in place.

  • Access to most features, setup in minutes
  • Unlimited usage
  • Keep the upside either way, no commitment required
Start a free trial

Full deployment

Starts at:
$1,000/ month

Pricing varies based on how much ad spend Addie is actively managing. A typical customer spends between $2k-5k/mo on Addie, with a monthly ad budget of $30k-100k.

Expected ROI is 5:1 or better, with results to support this during the free trial.

  • Complete roll out of all applicable features
  • Founding team support
  • Works alongside your team or agency, within your existing strategy and goals
Talk to us

The questions people usually ask us:

LinkedIn and Google are powerful, but they’re not perfect. Each has its own limitations, but one thing is true for both: waste accumulates quickly. This could be overbidding on bad impressions, targeting that drifts toward poor-fit prospects and companies, or conversion data that arrives weeks late.

Across thousands of impressions a day, all of this compounds into the single largest line item you’ve never seen. It’s death by a thousand paper cuts.

Addie works 24/7 to keep LinkedIn and Google in line. Think of Addie like a herding dog: the sheep aren’t bad, they just wander if left unattended. It’s what sheep do.

Luckily, Addie is a very good dog.

For advertisers spending more than $10k/month on either LinkedIn or Google, Addie will be ROI positive very quickly. The more you spend, the more there is to save! If you’re spending less, the math may still work, but this is built for teams where paid is a real line item.

On LinkedIn, you’ll start seeing serious results in under a week. On Google, lead quality improves as Addie’s signals accumulate, usually over the first few weeks. Google relies on much more machine learning for its targeting and is a bit slower to adapt than LinkedIn.

With one click integrations for LinkedIn and Google, only a few minutes of setup is required. There’s nothing to rebuild and nothing to maintain: your campaigns, targeting, and creative stay exactly as they are. Addie starts working with what you already have in place.

Nope! Addie works quietly underneath whatever you have in place. Humans are good at a lot of things and should keep doing most of them. Addie happens to be exceptionally good at just a few things. So whether the humans who run your ad accounts are full time team members, contractors, or an agency, they’ll continue to own their work and strategy.